The healthcare industry has always been at the forefront of innovation, constantly adapting and exploring new ways to improve patient care and outcomes. In recent years, technology has played a pivotal role in driving these advancements. One company that stands out in revolutionizing healthcare through technology is Salesforce. With its suite of powerful solutions, Salesforce has made a significant impact on the future of healthcare.
Salesforce recognized the immense potential for technology to transform healthcare and developed a range of solutions tailored specifically for the industry.
The integration of Salesforce's solutions in the healthcare industry brings numerous benefits, both for the healthcare providers and the patients they serve.
Salesforce's impact on the future of healthcare remains promising. As technology continues to evolve, Salesforce is well-positioned to drive further innovation in the industry.
Salesforce's impact on the future of healthcare is undeniable. By providing innovative solutions tailored to the unique needs of the industry, Salesforce is driving innovation, improving efficiency, enhancing patient engagement, and enabling data-driven decision-making. As technology continues to evolve, Salesforce will continue to play a crucial role in shaping the future of healthcare by embracing AI, IoT, personalized medicine, and population health management. The future of healthcare is bright with Salesforce driving innovation at its core.
In recent years, the healthcare industry has witnessed a remarkable transformation with the integration of technology. One such technology that has revolutionized healthcare operations is Salesforce. Salesforce, a cloud-based customer relationship management (CRM) platform, has proven to be a game-changer in many sectors, including healthcare.
Salesforce offers a wide range of tools and features specifically designed for the healthcare industry. One of the most impactful applications is the patient portal. Patient portals are secure online platforms that allow patients to access their medical information, communicate with healthcare providers, schedule appointments, and much more. By utilizing Salesforce patient portals, healthcare organizations can optimize patient care and enhance overall efficiency.
Patient portals have become an essential component of modern healthcare systems. They serve as a bridge between patients and healthcare providers, facilitating seamless communication and information exchange. With the help of patient portals, patients can access their health records, review test results, and request prescription refills from the comfort of their own homes.
Patient portals enable healthcare providers to streamline administrative tasks, freeing up valuable time for patient care. Through the portal, providers can securely communicate with patients, share educational materials, and manage appointment schedules. This enhanced level of engagement and accessibility not only improves patient satisfaction but also promotes better health outcomes.
The utilization of Salesforce patient portals brings forth numerous benefits for both patients and healthcare providers. Firstly, patient portals improve patient engagement by empowering individuals to actively participate in their healthcare journey. Patients can access relevant medical information, track progress, and communicate with their care team, fostering a sense of ownership and accountability.
Secondly, Salesforce patient portals enhance communication and collaboration between patients and healthcare providers. The portal serves as a centralized hub, ensuring that all relevant parties have access to accurate and up-to-date information. This promotes better care coordination, reduces the risk of medical errors, and ultimately leads to improved patient outcomes.
Furthermore, patient portals integrated with Salesforce offer advanced data analytics capabilities. This allows healthcare organizations to gather valuable insights into patient behavior, preferences, and treatment outcomes. By leveraging this data, healthcare providers can make informed decisions, personalize patient care, and identify areas for improvement within their organizations.
An integrated patient portal powered by Salesforce offers a comprehensive set of features that cater specifically to the needs of healthcare organizations. These features include:
One of the key advantages of Salesforce patient portals is their flexibility and customizability. Healthcare organizations can tailor the patient portal to align with their unique requirements and branding. Customization options include:
To customize a Salesforce patient portal, healthcare organizations can work with experienced Salesforce consultants who specialize in healthcare solutions. These consultants can guide organizations through the customization process, ensuring that the patient portal meets their unique needs and requirements.
Implementing Salesforce patient portals has a direct impact on improving patient care. By leveraging the features and capabilities of the patient portal, healthcare organizations can enhance patient engagement, communication, and outcomes.
Firstly, patient engagement is improved through the accessibility and convenience offered by the patient portal. Patients can access their health information at any time, empowering them to take an active role in managing their health. This increased engagement leads to better adherence to treatment plans, improved patient satisfaction, and better health outcomes.
Secondly, communication between patients and healthcare providers is streamlined through the patient portal. Patients can securely message their providers, ask questions, and receive timely responses. This eliminates the need for phone calls or in-person visits for non-urgent matters, saving time for both patients and providers. The ability to communicate directly with their care team promotes trust, transparency, and continuity of care.
Lastly, Salesforce patient portals enable healthcare organizations to leverage data analytics to drive improvements in patient care. By analyzing patient data, organizations can identify patterns, trends, and gaps in care. This allows them to proactively address potential issues, personalize treatment plans, and deliver targeted interventions. The insights gained from data analytics empower healthcare organizations to continuously improve their care delivery processes and enhance patient outcomes.
Implementing a Salesforce patient portal requires careful planning and execution. To ensure a successful implementation, healthcare organizations should follow these best practices:
By following these best practices, healthcare organizations can optimize the implementation of a Salesforce patient portal and maximize its impact on patient care.
Salesforce patient portals have emerged as a powerful tool in the healthcare industry, transforming the way patients and providers interact and collaborate. By providing patients with secure access to their health information, facilitating communication, and supporting data-driven decision-making, Salesforce patient portals have the potential to revolutionize patient care.
As healthcare organizations embrace the digital transformation, the utilization of Salesforce patient portals will become increasingly prevalent. The benefits of enhanced patient engagement, streamlined communication, and personalized care are too significant to ignore. With Salesforce patient portals, healthcare organizations can optimize patient care, improve outcomes, and ultimately create a more patient-centric healthcare system.
To unlock the power of Salesforce patient portals for your healthcare organization, contact email@example.com to get started.
By now most people know "Salesforce" or at the very least they are aware of the San Fransisco-based tech behemoth. But depending on who you ask, the answer to "What is Salesforce?" could be drastically different. Yes, it is the #1 CRM (customer relationship management) platform that enables organizations to work in tandem to serve their customers. But that's really only the tip of Salesforce's capabilities. Salesforce is capable of being the backbone of any industry, no matter how large or small. To serve specific industries, Salesforce has released a variety of "clouds" that can be purchased ad-hoc to be added to the core of Salesforce's CRM platform.
Now the offerings can get a bit confusing and some features overlap, but we are going to run through the benefits of each so you know exactly how each cloud can serve your business' unique needs.
Salesforce's Financial Services Cloud takes the capabilities of Salesforce and reimagines it to address the specific needs of those in the financial industry. Whether you are a financial institution, insurance agency, or wealth management firm; Salesforce Financial Services Cloud gives you a 360-degree holistic view of your client's history. If you're in Investment Banking, you can manage customer pipelines and collaborate with deal teams without ever leaving the platform. If you're in the Insurance industry, you can unite insurers and policyholders like never before. Offering a comprehensive view of each policyholder, the Salesforce Financial Cloud enriches service reps with customer information so they can spend more time assisting instead of searching for information.
If you're in the manufacturing industry, you guessed it, Salesforce has made a cloud custom-tailored to you. Salesforce Manufacturing Cloud allows business to take their antiquated systems and modernize them with AI-powered automation. Salesforce Manufacturing Cloud includes prebuilt objects and processes that allow you to start utilizing it straight out of the box. Since manufacturers often work with external suppliers and dealers, Manufacturing Cloud allows you to easily communicate and collaborate with the vendors straight from the platform. Countless manufacturing companies rely on the Salesforce Manufacturing Cloud to operationalize their business and the platform is only gaining in popularity.
Perhaps the biggest beneficiaries of Salesforce's power are those in the healthcare industry. Consistently named the #1 healthcare CRM, Salesforce Health Cloud allows healthcare providers to get a 360-degree view of their entire organization; from the back office to their patient's journey all existing on one platform. Additionally, simplified onboarding and personalized experiences allow providers to connect to their patients in a way they never have previously. Salesforce Health Cloud allows you to connect all your disparate health data sources into one unified system that allows providers to do what they do best, provide help to those in need.
Salesforce's Nonprofit Cloud takes the CRM and reimagines it to cater to the unique demands of nonprofits all over the world. From fundraising to marketing to grantmaking, the Nonprofit Cloud allows nonprofits to innovate on one platform that provides a single source of truth for their entire organization. Organizations on Salesforce's Nonprofit Cloud have seen a 110% increase in Total Online Giving, 400 additional calls served every month, and 62% decrease in client intake time.* This allows for increased flexibility and catering to those who need it most.
When we say that every industry can benefit from Salesforce, we truly mean every single industry. That includes the massive automotive industry with Salesforce's Automotive Management. A platform that unites both dealers and customers, it allows manufacturers to streamline the journey from OEM to the aftermarket. This allows dealers to offer a simple buying solution as well as track ownership history, vehicle issues, vehicle recalls, and warranties to ensure that’s their customers are always informed. Having one centralized platform allows for increased customer retention and gives OEMs a glimpse into emerging growth opportunities.
That's really the true power of the Salesforce platform. The same platform that allows for streamlined hospital patient intake also allows for automotive manufacturers to keep track of their customer's vehicle warranties. So if you're asking — "Which industries can benefit from Salesforce?" The answer is very clear; all industries.
Check out our Quickbyte video on this solution.
Healthcare providers have largely transitioned to electronic health records and digital patient management systems like Epic. With a greater focus on value-based care, it's become important to reduce readmission and improve patient outcomes while driving down costs. Provider's using Salesforce Health Cloud have the distinct advantage of having their patient management system built right into the Salesforce platform. They enjoy the versatility and scalable nature of the Salesforce platform, making it easy to innovate and experiment with new technologies like the Amazon Comprehend Medical API.
Amazon Comprehend Medical is a HIPAA-eligible API that uses machine learning to extract health data from unstructured medical text, like nursing notes. Through a custom integration with Salesforce Health Cloud, we can quickly and accurately extract and identify health data such as:
Amazon Comprehend Medical is a self-contained AWS service that requires no servers or machine learning models to train, so it's easy to incorporate into custom Salesforce apps in Health Cloud. This service can be used throughout the entire healthcare lifecycle, from admission to point-of-care, through coding and billing.
Salesforce Health Cloud includes many options for properly recording structured medical information like symptoms, medications, and diagnoses. There are still sources of patient information, such as nursing notes, that are often unstructured and in a narrative format. They often include observations made by a nurse or doctor during their rounds or consultations. These notes can contain important information that may have been missed or improperly entered elsewhere in the patient management system.
With Amazon Comprehend Medical, we can develop intelligent applications that can interpret nursing notes and highlight important information. For example, during a patient checkup, Nurse Davis noted that Natalia had a cough and was fatigued. These symptoms may not have been recorded on the patient chart but using the Amazon Comprehend Medical service and our smart Health Cloud application can highlight the symptoms in the note to both remind Nurse Davis to enter them in the appropriate location or call attention to other practitioners about symptoms noted in prior visits.
The versatility and power of this API can have a significant and beneficial impact for patients and providers. The use cases range from point-of-care medical insights, compliance, and billing.
Thanks to Amazon Comprehend Medical's exceptional ability to understand and identify complex medical information, including abbreviations, it can be used to identify or disqualify candidates for clinical trials. Patient recruitment efforts can be significantly simplified, reducing the costly steps required by manual selection processes.
Proactive healthcare, powered by AI, will transform the medical landscape. Using the Amazon Comprehend Medical service, we can develop apps in Salesforce Health Cloud that aggregate medical information from patient data, extract diagnoses and symptoms from their medical history, and provide an early warning system for diseases such as multiple sclerosis.
Even in highly structured patient management systems, like Salesforce Health Cloud, critical patient information can is missed leading to incorrect coding and billing issues. With the Comprehend Medical API, we can develop apps that can automatically extract ICD-10 codes from medical notes and correlate them with billed procedures.
Patient data will continue to grow as we move all healthcare systems to digital platforms. Safeguarding patient information should be at the forefront of all healthcare provider's IT goals. The Comprehend Medical API can automatically detect PHI, giving your organization the certainty that you are protecting your patient's information.
If you are interested in learning more about innovative ways to integrate Salesforce Health Cloud with the Amazon Comprehend API please reach out or chat with us by clicking the chat bubble to your right.
With the help of Sales Cloud, Community Cloud, and the AppExchange, the company has achieved 100% customer retention while growing into the largest privately owned healthcare exchange for the multi-employer marketplace.
“There was a bursting need for someone to come into the senior market and not only help structure healthcare solutions for them but also advocate on their behalf for the rest of their lives, so they could really make the most of the retirement experience” - John Dulczak, Chairman & CEO.
From prospecting, generating carrier quotes, benefit comparisons, and enrollments, everything is done on the Salesforce platform. When they chose to move their paper based member enrollment process online, they chose Relay to make sure the initiative was successful.
The new healthcare exchange and enrollment solution was design for Salesforce Community Cloud and integrated with their existing Salesforce solutions to provide a 360-degree view of their members.
The new Community helped them deliver personalized experiences to their customers in a secure and mobile-ready application. Plan participants can quickly log in with their information already preloaded, thanks to the Customer 360 approach. They can select from eligible plan offerings that are tailored for each organization and member according to their location, demographics, and plan options.
Participants can get instant rate quotes, compare plans side by side, and set up automatic premium payments. With Service Cloud, dedicated advocates are available to connect with members for one-on-one help in completing the process.
“We had no idea we could build something like this with Community Cloud. Earlier estimates to build a solution from scatch exceeded a million dollars. Relay design the community solution for a fraction of the cost and we were up and running in 3 months.” - David Zawrotny, COO
Many healthcare practitioners and organizations have transitioned to electronic health records systems (EHR), online patient portals, and electronic forms in order to streamline patient information management. There are still many forms used by healthcare organizations that a patient needs to fill out when they arrive for an appointment and providers have opted to use either paper forms or a shared tablet 😱.
As a Formstack partner, we know how easy and effective electronic forms can be incorporated into Salesforce. We took an opportunity to develop a solution that bridges traditional electronic forms with the touchless experiences that are necessary in the current COVID-19 Pandemic. Our team crafted a solution that incorporates QR Codes, Salesforce Health Cloud, and Formstack to develop a touchless check-in experience for patients.
The workflow is simple and effective: